Bev (company)

Bev is a canned wine supplier based in Venice, California.[2] The company was founded in 2017 by Alix Peabody.[1]

For other uses, see Bev.
Bev
TypePrivately held company
IndustryCanned wine
Founded2017 (2017)[1]
FounderAlix Peabody
Headquarters
Venice, California
,
United States
Area served
United States
Key people
Alix Peabody, CEO
Websitedrinkbev.com

History

Bev was founded in 2017 by Alix Peabody, who had worked at hedge fund Bridgewater Associates,[3][2] and began fundraising for medical bills by hosting ticketed parties.[3] The experience inspired her to start a wine supply company, that marketed canned wine spritzers to women.[3][2] She used her business connections to find a supplier of rosé.[4] The company later began selling other types of canned wine.[5] The wine was initially marketed online.[6][7] The company eventually signed a distribution deal with wine and spirits distributor Southern Glazer's Wine and Spirits.[7]

In January 2020, sisters Erin and Sara Foster invested in the company.[8]

In February 2021, the company signed a distribution deal with E & J Gallo Winery to distribute Bev's wines nationally.[6] The deal would allow the wines to be sold in retailers including Target and Bevmo.[2] That year, Peabody was named founder of the year by AdAge,[9] and was included on Inc's Female Founders 100 list.[10]

Bev wine cans

References
  1. "'Made By Chicks' Startup Goes All Out In The Market For Canned Wine". Forbes. February 16, 2021. Retrieved July 29, 2022.
  2. "Check the attitude. There are more reasons than ever to try canned wines". Los Angeles Times. September 19, 2021. Retrieved July 29, 2022.
  3. "Is Silicon Valley Coming For Rosé?". Forbes. April 16, 2019. Retrieved July 29, 2022.
  4. "Founders Fund made its first alcohol investment. Here's how the 28-year old woman who founded the company is trying to change drinking culture for the better". Business Insider. April 17, 2019. Retrieved July 29, 2022.
  5. "I Officially Broke Up With Hard Seltzers For the Summer After Trying Bev". PopSugar. June 11, 2021. Retrieved October 10, 2022.
  6. "Gallo to distribute upstart canned wine brand Bev". Press Democrat. February 19, 2021. Retrieved July 29, 2022.
  7. "I Started a Company to Pay Off the Cost of Freezing My Eggs". Marie Claire. January 23, 2020. Retrieved July 29, 2022.
  8. "Sisters Erin and Sara Foster invest in canned wine maker Bev". Fortune. August 21, 2021. Retrieved July 29, 2022.
  9. "Alix Peabody's female-first canned wine brand 'breaks the glass'". AdAge. June 7, 2021. Retrieved July 29, 2022.
  10. "Inc. Founder Profile - Alix Peabody - Bev". Inc. 2021. Retrieved July 29, 2022.
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