Barbara Baarsma

Born in Leiden, Baarsma grew up in Goeree-Overflakkee, where her father was otolaryngologist. After attending the Atheneum in Middelharnis, in 1988 she started studying Industrial Design at the Delft University of Technology. In 1989 she moved to the University of Amsterdam, where she received her MA cum laude in Economics in 1993, and her PhD in Economics in 2000[2] with a thesis entitled "Monetary valuation of environmental goods: Alternatives to contingent valuation" under the supervision of Jan Lambooy and Bernard van Praag.[3]

After graduation in 2000 Baarsma was researcher at SEO Economic Research, where in 2002 she became head of the Cluster Competition and Regulation, in 2008 deputy director, and since 2009 director as successor of Jules Theeuwes.[2] In 2009 she was appointed Professor of Market Forces and Competition at the University of Amsterdam.[3] In 2012 she was elected as a member of the Social-Economic Council.

Baarsma has authored and coauthored numerous publications. A selection:

• Baarsma, Barbara Elisabeth (2000). "Monetary valuation of environmental goods: alternatives to contingent valuation".
• Baarsma, Barbara E. (2003). "The valuation of the IJmeer nature reserve using conjoint analysis" (PDF). Environmental and Resource Economics. 25 (3): 343–356. doi:10.1023/A:1024447503683. S2CID 152607179. Archived from the original (PDF) on 2014-05-14.
• Van Praag, Bernard; Baarsma, Barbara E. (2005). "Using Happiness Surveys to Value Intangibles: The Case of Airport Noise*" (PDF). The Economic Journal. 115 (500): 224–246. doi:10.1111/j.1468-0297.2004.00967.x. S2CID 15420943.

• Barbara Baarsma at SEO Economic Research.