Baleno (clothing retailer)

Baleno Holdings Limited (Chinese: 班尼路; pinyin: Bānnílù; Jyutping: baan1 nei4 lou6) is a Hong Kong clothing brand sold in Asia. It is one of the most successful fashion brands to expand into China since opening up its retail markets.[1]

A Baleno shop in Hong Kong
Baleno Group
Traditional Chinese班尼路集團
Simplified Chinese班尼路集团

Its head office is on the 10th Floor of the LMK Development Estate (羅氏美光發展大廈) in Kwai Chung.[2]

History

A Hong Kong-listed textile company called Texwinca acquired the Baleno trademark and formed Baleno Holdings Limited in 1996. It expanded rapidly into China, becoming one of the most famous brands there, with 535 shops by 2003.[1] An academic study credited its success to affordable prices, mass appeal, design and good quality.[1]

Former logo
Former logo

Texwinca currently operates approximately 5,000 stores, with key markets in mainland China, Hong Kong, Taiwan, Malaysia, Singapore, Philippines, Indonesia and the Middle East.

Locations

As of 2016, there are 64 stores in different regions of Hong Kong.[1]

As of 2017, there are 73 stores in Hong Kong. 9 stores locate in Hong Kong Island, 28 stores locate in Kowloon and 36 stores are in New Territories.[3]

Endorsements

Andy Lau has been a model for the Baleno label since at least 2003, and was featured in the Voice of Baleno 10th Anniversary concert at the Hong Kong Convention and Exhibition Centre on November 5, 2006. Faye Wong has also been a model for the brand; Baleno was Title Sponsor for her December 2003 concert series at the Hong Kong Coliseum, and she modelled their collection for a 2005 calendar.[4]

References
  1. Margaret Bruce, Christopher Moore and Grete Birtwistle, International Retail Marketing: A Case Study Approach, Butterworth-Heinemann, 2004, ISBN 978-0-7506-5748-8. Page 216
  2. "Locations." Texwinca Holdings. Retrieved on April 8, 2017. "10th Floor, LMK Development Estate, 10-16 Kwai Ting Road, Kwai Chung, Hong Kong" - Chinese address: "香港新界葵涌葵定路10-16號羅氏美光發展大廈十樓"
  3. HK, Baleno. "Baleno HK - Simple Living". www.baleno.com. Retrieved 2018-03-23.
  4. Faye Wong - Baleno 2005 calendar
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