Baked by Melissa

Baked by Melissa is a chain of bakeries founded by Melissa Ben-Ishay in 2008, specializing in miniature cupcakes.[1] As of 2018, Baked by Melissa has 14 locations in the New York City metropolitan area.[2]

Baked by Melissa
Websitewww.bakedbymelissa.com

History

Initially, the company baked and sold cupcakes through catering companies.[1] The first Baked by Melissa location was the pickup window at Cafe Bari in SoHo, Manhattan, starting on November 27, 2008.[3]

In 2017, the company gave away 150,000 cupcakes in a project called Side With Love; people in the US could send a box of 25 cupcakes free of charge. The initiative was nominated for a Shorty Award for its impact on social media.[4]

In 2018, Baked by Melissa created a special cupcake, which was sold in support of the Make-A-Wish Foundation.[5]

Melissa’s brother Brian Bushell was the CEO of Baked by Melissa for eight years.[6]

References
  1. Feifer, Jason (2017-12-07). "How the Founder of Baked by Melissa Recovered From Her First Holiday Sales Disaster". Entrepreneur. Retrieved 2019-02-16.
  2. Ben-Ishay, Melissa (3 November 2017). "The Boss: How Melissa Ben-Ishay Turned Mini Cupcakes Into a Million-Dollar Business". Time. Retrieved 12 May 2018.
  3. Filipovic, Jill (9 June 2014). "Get That Life: How I Turned Bite-Size Cupcakes Into a Successful Business". Cosmopolitan. Retrieved 12 May 2018.
  4. "Side with Love - The Shorty Awards". shortyawards.com. Retrieved 2022-10-21.
  5. Flager, Madison (2018-04-26). "Baked By Melissa Made These Awesome Cupcakes For The Sweetest Reason". Delish. Retrieved 2022-10-21.
  6. Taylor, Meggen (2016-12-20). "How Sweet It Is: How This Woman Got Fired From Her Corporate Job And Found Her True Calling". Forbes. Retrieved 2022-10-21.
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