Axalta

The firm's first products were developed in Germany in 1866 to protect carriages from the gravel of dirt roads. In 1920, the company created a quick-drying, multi-color lacquer line for automotive painting.[4] Operating as Herberts Gmbh, the company grew under Kurt Herberts,[5] introducing the popular automobile finish Standox in 1955.[6]

In 1999 Herberts merged with DuPont Automotive Finishes,[7] a transport coating systems technology company that had been started in 1922 in Wilmington, Delaware, to form DPC. In 2012, the private equity firm The Carlyle Group announced its plans to purchase and discontinue DPC.[8] The Carlyle Group completed the sale in February 2013 and founded Axalta.[9] On November 12, 2014, the firm completed its IPO on the New York Stock Exchange (NYSE: AXTA).[10]

On January 21, 2015, Axalta and Chinese industrial coatings firm Shanghai Kinlita Chemical formed a partnership to operate in China.[11] In April 2015, Berkshire Hathaway invested $560 million in Axalta Coating Systems.[12] In July 2016, the firm acquired United Paint and Chemical Corp.'s automotive interior coatings business.[13]

The company currently operates in North America, South America, Asia, Europe, the Middle East, and Africa.[14] The activities for Europe, the Middle East, and Africa region (EMEA) are based in Basel, Switzerland.[15] On November 7, 2018, the company held its grand opening of a new research and development center located at the Philadelphia Naval Shipyard known as the Global Innovation Center. Axalta's Global Innovation Center is the largest coatings research and development (R&D) center in the world.[16]

In 1953 Axalta predecessor DuPont published the first annual Color Popularity Report, the first in the industry to have extensive global data in one report. The firm developed L,a,b color equations, an important component of modern color science. It introduced the first waterborne electrical steel coating in the industry in the 1960s.[4]

In October 2017, AkzoNobel approached competitor Axalta Coating Systems over a potential combination.[17] Nippon Paint Holdings Co. attempted to buy the company in November 2017, but the deal failed to reach an agreement.[18]

On August 17, 2021 Berkshire Hathaway sold its entire stake in Axalta Coating Systems.

Among Axalta's oldest products are Standox and Spies Hecker. Cromax, a water-based product, and the industrial paints Nap-Gard, a powder coating for oil and gas pipeline companies, and Voltatex for electrical insulation, were introduced in the 1990s.[4] Other products made by Axalta include Abcite, Alesta, AquaEC, Audurra, Centari, Challenger, Harmonized Coating Technologies, Imron, and Nason.[19]

William Byron's Axalta-sponsored car at Richmond Raceway in 2018

Axalta currently sponsors the No. 24 Camaro of William Byron.[20] Previously, the company sponsored four-time series champion Jeff Gordon's No. 24 car, a relationship which dated back to Axalta's days as DuPont and Gordon's first Cup race in 1992. At the time of his retirement following the 2015 NASCAR Sprint Cup Series, Gordon won three times in an Axalta-sponsored car, all of which came in 2014.[21] During Gordon's career, he ran variations of his Axalta scheme to promote its brands such as Cromax[22] and Standox.[23] On February 12, 2015, Gordon was hired by Axalta as a global business advisor.[1] Following Gordon's retirement, Axalta's sponsorship was moved to Hendrick Motorsports' #88 car, driven by Dale Earnhardt, Jr.[24] Additionally, Gordon and Alex Bowman filled in for Earnhardt in the later part of the 2016 season when he was sidelined with concussion symptoms, and stayed with the car with Bowman driving when Earnhardt retired following 2017 before consolidating its efforts on Byron's #24 car in 2021.

In 2014, Axalta sponsored Regan Smith's JR Motorsports Camaro for the Axalta Faster. Tougher. Brighter. 200 at Phoenix International Raceway; the company has been a partner of the team since 2008.[25]

Axalta provided paint for the entire Hendrick team, along with three other NASCAR teams: NASCAR Craftsman Truck Series' Kyle Busch Motorsports, JR Motorsports, and the Cup Series' Stewart-Haas Racing. However, with the introduction of the Next Gen Car in 2022, NASCAR has mandated that all NASCAR Cup Series cars must be wrapped in vinyl to aid in pre- and post-race inspections. IndyCar Series team Sarah Fisher Hartman Racing also received paint from Axalta.[26] In addition to sponsoring Gordon, Axalta sponsored the June Cup Series race at Pocono Raceway, known as the Axalta "We Paint Winners" 400[27] (now known as the Pocono 400) and the March Xfinity Series race at Phoenix International Raceway, called the Axalta Faster. Tougher. Brighter. 200 until 2017, when DC Solar replaced it as sponsor.[28][29]

Axalta also sponsors snocross team Judnick Motorsport/Polaris Racing, who field riders Ross Martin and James Johnstad in the AMSOIL Championship Snocross series. The sponsorship lasts through 2017.[30]

In 2015, Axalta became the title sponsor of the C2 Team, which competes in Stock Car Brasil.[31] The team currently fields cars for Júlio Campos and Gabriel Casagrande.[32]

Through its Spies Hecker brand, Axalta provides paint for Formula One team Mercedes AMG F1. Mercedes team principal Toto Wolff stated the lightness of the paint allows the team's Silver Arrows cars to drop in weight, assisting in performance.[33]

• Official website
• Axalta Racing