Assurity Life Insurance Company

Assurity Life Insurance Company (Assurity) is a mutual insurance organization based in Lincoln, Nebraska. Assurity employs approximately 400 associates and is licensed to conduct business in all U.S. states and the District of Columbia, except New York.[1][2] The Assurity Life Insurance Company of New York conducts business within the state of New York.[3]

Assurity Life Insurance Company
IndustryInsurance & Finance
HeadquartersLincoln, Nebraska, US
Websitewww.assurity.com

In December 2015, Assurity became a certified B corporation, the largest insurance company at the time to earn that designation.[4][5]

History

Assurity was created as the result of a merger of three Lincoln, Nebraska insurance companies: Woodmen Accident and Life, Security Financial Life, and Lincoln Direct Life. The merger of the companies concluded in 2007. Woodmen Accident and Life began in 1890 using the name Modern Woodmen Accident Association. Security Financial Life began in 1895 using the name Security Mutual Life. Lincoln Direct Life began in 1896 using the name The Royal Highlanders.[1][6]

Independent rating and financial information

A.M. Best Company rated Assurity Life Insurance Company as A− (excellent). As of Dec. 31, 2021, Assurity had more than $2.66 billion in assets under management.[7]

Assurity has an A+ rating from the Better Business Bureau.[8]

Notability

Opened in 2011, Assurity Center was the first large office building in Lincoln to receive LEED Gold Certification.[9]

As of 2022, Assurity hosts three podcasts. Tips from the Insurance Pros and Focus on Voluntary Benefits center on the individual and worksite sales markets, respectively. Assurity's Good Business Podcast discusses how businesses can use their reach to positively impact their people, community and the planet.[10] Guests have included representatives from Whole Foods Market, Cornell University and the Arbor Day Foundation.

Awards
  • America's Best Customer Service Companies, Newsweek, 2021 and 2022[11]
  • Voluntary Sales Growth Leader by Eastbridge Consulting Group, 2018, 2019 and 2020
  • Recycling Champion Leader, City of Lincoln, 2019[12]
  • Recognized by B Lab as a "Best for the World" honoree, best for governance in 2018
  • Lincoln's Best Places to Work, 2017[13]
  • Impact Award, Downtown Lincoln Association, 2012[14]
  • Green Business Award, Lincoln Chamber of Commerce, 2012[15][16]
  • Sustainable Business Award, WasteCap Nebraska, 2012[17][18]

References
  1. Pascale, Jordan (January 26, 2012). "Journalist". Lincoln Journal Star. Retrieved January 26, 2012.
  2. "Insurance & Financial Services Professional Resource Guide". Insurance & Financial Services Professional Resource Guide. Archived from the original on February 4, 2014. Retrieved January 1, 2014.
  3. "Certificate". Nelnet Campus Commerce. Retrieved 27 April 2021.
  4. "B Impact Report". Certified B Corporation. Retrieved 27 April 2021.
  5. "Assurity becomes 2nd B Corp. in state". Lincoln Journal Star. April 6, 2016. Retrieved 27 April 2021.
  6. Olberding, Matt (January 3, 2007). "Affiliated Lincoln insurers, Assurity Life, Security Financial Life, merge operations". Lincoln Journal Star. Retrieved January 3, 2007.
  7. "Assurity Life Insurance Company" (PDF). A. M. Best. Retrieved 28 April 2021.
  8. "BBB". Better Business Bureau. Retrieved April 22, 2021.
  9. "Journal Star". Journal Star. Retrieved February 10, 2014.
  10. "Assurity's Good Business podcast launches with focus on positive change". PR Newswire. Retrieved 28 April 2021.
  11. "America's Best Customer Service Companies". Newsweek. Retrieved 28 April 2021.
  12. "Recycle Lincoln Leadership Recognition Program". City of Lincoln, Neb. Retrieved 28 April 2021.
  13. "2017 Best Places to Work in Lincoln". Woods & Aitken LLP. Retrieved 27 April 2021.
  14. "Journal Star". Lincoln Journal Star. Retrieved February 10, 2014.
  15. "Assurity" (PDF). Assurity Life Insurance Company. Archived from the original (PDF) on October 16, 2012. Retrieved February 10, 2014.
  16. "Assurity". Assurity Life Insurance Company. Archived from the original on May 11, 2013. Retrieved February 10, 2014.
  17. "Journal Star". Journal Star. Retrieved February 10, 2014.
  18. "WasteCap Nebraska". WasteCap Nebraska. Archived from the original on February 25, 2014. Retrieved February 10, 2014.
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