Appy Fizz

Appy Fizz is a product by Parle Agro, introduced in India in 2005.[1] Appy Fizz consists of carbonated apple juice, and can be used as the basis for cocktails. It does not contain alcohol. [2]

Appy Fizz
TypeSoft drink
ManufacturerParle Agro Private Limited
Country of origin India India
Introduced2005
ColorRed & Black

Appy Fizz is also manufactured and marketed in Bangladesh by Global Beverage Co Ltd. under licence from Parle Agro.

In 2018, Parle Agro stated that the Appy Fizz brand was worth ₹650 crore ($97.5 million), and planned to push it to over ₹1,000 crore ($150 million).[3]

After the success of Appy which was clean apple juice, Parle launched its sequel product as Grappo Fizz, which is a carbonated grape juice. The drink was the subject of a failed campaign of advertising at cricket matches in 2005–08.[4]

B-Fizz was launched in 2020 as a malt-flavored fruit drink.[5]

References
  1. "Fruit drinks ready for an encore". The Economic Times. 2007-02-09. Archived from the original on 2016-08-08. Retrieved 2006-05-04.
  2. "Big fizz gets the miss as cola warriors slug it out with fruits". Daily News & Analysis. 2007-08-29. Archived from the original on 2023-04-23. Retrieved 2008-05-04.
  3. Tewari, Saumya (2018-05-11). "Parle Agro plans Rs100 crore marketing push for Appy Fizz". mint. Archived from the original on 2022-08-01. Retrieved 2022-08-01.
  4. "Non-traditional Cricket ad firms score high". Business Standard. 2008-02-11. Archived from the original on 2011-06-07. Retrieved 2008-05-04.
  5. "Parle Agro bets on 'beer-like' apple drink to expand fruit fizz portfolio". afaqs!. 19 October 2020. Archived from the original on 4 October 2021. Retrieved 4 October 2021.
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