Anthony Lolli

Anthony Lolli is a real estate developer and founder of the Brooklyn-based brokerage firm Rapid Realty.[1][2][3][4]

Anthony Lolli
NationalityAmerican
OccupationReal estate developer
Known forFounder and CEO of Rapid Realty

Youth and education

Anthony Lolli was born in New York City. His father was a teacher and his mother immigrated from Ecuador.[5] Lolli attended John Jay High School and then went to Brooklyn-based Kingsborough College.[6]

Real estate career

He entered the real estate industry in 1998, at the age of 19.[5] He founded Rapid Realty at the age of 21.[7][8] According to Lolli, in 2009, Rapid Realty became the first rental-based real-estate franchise system in the US.[7] Lolli has stated that franchising became necessary for growth, because it gave top sales talent the opportunity to own their own business rather than simply managing it.[9][10]

In 2013, the company expanded to California and Massachusetts. By 2014, Rapid Realty had become the largest rental-based real estate brokerage in New York City. The company uses an "assembly line" style sales process, wherein the commission generated from a transaction is split among multiple agents who each played a different role in the deal, as well as their franchisees, and the parent company.[8] Lolli has stated that he hires people with no previous experience, claiming that they have not yet developed any bad habits.[8] That year, Rapid Realty began a policy where sales agents who received a tattoo of the Rapid Realty logo would receive a raise.[11][12]

Lolli also founded Express Real Estate School,[6] which trains licensed real estate agents.[13] In addition to his rental agency company, Lolli has owned investment properties and a vacation home in Ecuador.[14]

Recognition

In 2013, Lolli won Golden Bridge's Entrepreneur of the Year Award,[15][16] the first real estate businessperson to receive the award.[5] He also received a Silver Stevie Award from the International Business Awards.[9]

Publications
The Heart of the Deal

Lolli's first book, The Heart of the Deal, a memoir of his career in real estate as well as a guide to investing, was published in June 2017.[17][18]

Personal life

In January 2014, Lolli became an advisor to the Brooklyn Borough President Eric Adams.[6] The hip-hop artist 50 Cent filmed commercials for his energy drinks at Lolli's home, located in Bay Ridge.[19]

References
  1. "Rapid Realty's Lolli scores a first: national award for techies". The Real Deal. Archived from the original on November 20, 2013. Retrieved November 20, 2013.
  2. "Anthony Lolli, real estate icon from Brooklyn, named 'Entrepreneur of the Year' by Golden Bridge Awards". New York Business Journal. Retrieved November 20, 2013.
  3. "What's On My Desk: Anthony Lolli, CEO of Rapid Realty NYC". Haute Living. Retrieved November 20, 2013.
  4. "NYC Realtor Offers Employees Pay Raise For Getting Tattoo Of Company Logo". WLNY. Retrieved November 20, 2013.
  5. "Real Estate for the 99%". Observer. May 2, 2014. Retrieved February 1, 2019.
  6. Raanan Geberer (December 23, 2013). "Adams names Brooklyn real estate exec as adviser". Brooklyn Daily Eagle. Retrieved April 26, 2014.
  7. Nicole Fallon (November 19, 2013). "Golden Bridge Awards' 2013 Entrepreneur of the Year Shares Secrets to Success". Business News Daily. Archived from the original on April 27, 2014. Retrieved April 26, 2014.
  8. "The rise of Rapid Realty". The Real Deal New York. Retrieved February 1, 2019.
  9. "'Entrepreneur of the Year' on Becoming the Chipotle of Real Estate". FOXBusiness. January 9, 2016. Retrieved February 1, 2019.
  10. "Anthony Lolli's 'assembly line' approach to real estate". Inman. Retrieved November 20, 2013.
  11. "The Art of Marketing". CFO.
  12. "Company ink: agents get 15% raise for corporate tattoos". Today.
  13. "Adams names Brooklyn real estate exec as adviser". Brooklyn Daily Eagle.
  14. "What's On My Desk: Anthony Lolli, CEO of Rapid Realty NYC". Haute Living. November 13, 2013. Retrieved February 1, 2019.
  15. Gabrielle Karol (October 11, 2013). "'Entrepreneur of the Year' on Becoming the Chipotle of Real Estate". Fox Business. Retrieved April 26, 2014.
  16. Hiten Samtani (October 8, 2013). "Rapid Realty's Lolli scores a first: national award for techies". The Real Deal. Retrieved April 26, 2014.
  17. "Nonfiction Book Review: The Heart of the Deal". Publishers Weekly. April 17, 2017. Retrieved October 23, 2017.
  18. The Heart of the Deal: How to Invest and Negotiate like a Real Estate Mogul. Diversion Books. 2017. ISBN 978-1-68230-079-4.
  19. "Lindsay Lohan knew producers weren't paying her $46K Chateau Marmont bill, says insider". Daily News. New York. Retrieved February 1, 2019.
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