AnandTech

AnandTech is an online computer hardware magazine owned by Future plc. It was founded in 1997 by then-14-year-old Anand Lal Shimpi,[1] who served as CEO and editor-in-chief until August 30, 2014, with Ryan Smith replacing him as editor-in-chief. The web site is a source of hardware reviews for off-the-shelf components and exhaustive benchmarking, targeted towards computer building enthusiasts, but later expanded to cover mobile devices such as smartphones and tablets.

"atot" redirects here. For other uses, see ATOT.
AnandTech
Screenshot
Type of site
Online computer hardware magazine
OwnerFuture plc
Created byAnand Lal Shimpi
EditorRyan Smith (2014-present)
URLwww.anandtech.com
Launched1997 (1997)
Current statusActive

Some of their articles on mass-market products such as mobile phones are syndicated by CNNMoney.[2][3] The large accompanying forum is recommended by some books for bargain hunting in the technology field.[4] AnandTech was acquired by Purch on 17 December 2014. Purch was acquired by Future in 2018.[5]

History

In its early stages, Matthew Witheiler served as co-owner and Senior Hardware Editor, creating insightful and in-depth reviews for the site.[6]

In 2006, an AnandTech editor launched a spin-off called DailyTech, a technology news site. The move followed a similar evolution of the news section of AnandTech's peer publication, Tom's Guide, into TG Daily some months earlier.

On December 17, 2014, Purch announced the acquisition of Anandtech.com.[7]

In 2018, Anandtech and other Purch consumer brands were sold to Future.[8][9]

The editorial team has also included Senior Editor, Ian Cutress (who departed in February 2022[10]),[11] as well as Motherboard expert Gavin Bonshor.[12]

Reviews

Describing AnandTech in 2008, author Paul McFedries wrote that "its heart and its claim to fame is the massive collection of incredibly in-depth reviews".[13] In 2008, blogging expert Bruce C. Brown called AnandTech one of the "big dogs in the tech field".[14] In 2005, computer expert Leo Laporte described AnandTech as an "outstanding review and technology website for 3D hardware and other computer components",[15] and said that it is "one of the most professional hardware review sites online".[16]

Forums

AnandTech has over 350,000 registered users and over 35 million posts.[17] The AnandTech forums are home to distributive computing teams known collectively as TeAm AnandTech (or simply The TeAm). AnandTech contains a wide variety of sub-forums, including the casual environment of AnandTech Off-Topic (or ATOT as the members call it) to the far more technical Highly Technical forum. AnandTech also maintains several highly regulated e-commerce forums, such as Hot Deals and For Sale/For Trade.

In July 2007, the forum underwent major changes that site administrators stated as necessary for furthering userbase growth. The profanity filter was removed (although use of vulgar language is limited), and the identities of traditionally anonymous volunteer moderators were revealed (with the exception of two).[18]

See also

References
  1. Stephen Banker (1 December 1999). "The Web Kid Anand Lal Shimpi is a typical high schooler—except for his megahot computer-review site". CNN.
  2. Klug, Brian (15 July 2010). "IPhone signal bar fix shows AT&T's weak spots". CNN.
  3. "Droid X is the new Android champ". CNN. 27 July 2010.
  4. Dennis R. Cohen; Erica Sadun (2003). Mac Digital Photography. John Wiley and Sons. p. 37. ISBN 978-0-7821-4272-3.
  5. "UK-Based Future Acquires Purch for $132.5 Million". Folio. 2018-07-19. Retrieved 2018-12-18.
  6. "Matthew Witheiler Bio – Flybridge Capital Partners". Archived from the original on 2014-12-13. Retrieved 2014-12-12.
  7. "Purch Acquires AnandTech, Dominates Tech Expert and Enthusiast Market" Purch.com Archived 2015-02-22 at the Wayback Machine
  8. "AnandTech". Future. Retrieved 2018-12-18.
  9. Smith, Ryan. "Future plc to Acquire Consumer Division of AnandTech Publisher Purch". www.anandtech.com. Retrieved 2018-12-19.
  10. Cutress, Ian (2022-02-18). "From There to Here, and Beyond". AnandTech. Retrieved 2022-12-23.
  11. "AnandTech | Articles by Dr. Ian Cutress".
  12. "AnandTech | Articles by Gavin Bonshor".
  13. McFedries, Paul (2008). Build It. Fix It. Own It: A Beginner's Guide to Building and Upgrading a PC. Que Publishing. p. 172. ISBN 978-0-7897-3827-1. AnandTech.
  14. Brown, Bruce C. (2008). The Secret Power of Blogging: How to Promote and Market Your Business, Organization, Or Cause with Free Blogs. Atlantic Publishing Company. p. 194. ISBN 978-1-60138-009-8.
  15. Laporte, Leo; Soper, Mark Edward (2005). Leo Laporte's PC help desk. Que Publishing. p. 336. ISBN 978-0-7897-3394-8.
  16. Laporte, Leo (2005). Techtv: Leo Laportes 2003 Technology Almanac. Pearson Education. p. 128. ISBN 978-0-7897-2847-0.
  17. "AnandTech Forums". AnandTech. Archived from the original on 18 May 2011. Retrieved 15 May 2011.
  18. Wilson, Derek (11 July 2007). "AnandTech Forum Guidelines". AnandTech. Archived from the original on 14 November 2007. Retrieved 15 May 2011.
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