Amari Hotels and Resorts

Amari Hotels and Resorts is a Thai-based hotel and resort chain owned by ONYX Hospitality Group, operating a network of properties in urban and resort destinations throughout Thailand and Asia. Amari serves as the centerpiece of ONYX Hospitality Group's portfolio of brands, reflecting the warmth and energy of an evolving modern Asia. Amari's network of properties spans Thailand and beyond, from scenic seaside locations to vibrant urban settings including Hua Hin, Pattaya, Samui, Phuket, Krabi, Bangkok, Dhaka, the Maldives, Johor Bahru, and Vang Vieng in Laos.[1]

Amari Hotels & Resorts Company Limited
IndustryHospitality, Tourism
Founded1965
HeadquartersBangkok, Thailand
ProductsHotels, Resorts
ParentItalthai Group
Websitewww.amari.com


History

Founded by the parent company Italthai in Thailand in 1965, under Siam Lodge Hotel Group, it later became Amari Hotels and Resorts Company Limited in 1992.[2]

In April 1995, Amari formed a joint venture with Philippine Public Estates Authority to form a reclamation project called Freedom Islands in the Philippines and was approved by then-President Fidel V. Ramos on June the same year. It never came to fruition as it was marred by allegations of corruption.

In 2010, Amari Hotels and Resorts announced a new corporate structure with the creation of ONYX Hospitality Group, as a hotel management company. This restructure has allowed the company to pursue its expansion plans in moving beyond Thailand.[3]

ONYX Hospitality Group has a range of hotels, resorts, serviced apartments and spa brands including Amari, Shama, OZO, The Saffron Collection and Breeze Spa.[4]

In 2010, the Amari brand was relaunched with a new brand identity ‘Colours and Rhythms’.

In 2020, the brand launched a refreshed brand identity 'Brighten Your World' to celebrate contemporary Thainess; food, arts, design, architecture, wellness, festivities and fun through its service, product design, brand signatures and experiences.[1]

The Amari culture
  • Celebrating contemporary culture: Guests are provided with a revitalised view of contemporary local culture
  • International standards: Reliable quality and consistent service that can be trusted
  • Straight from the heart: Down-to-earth service from genuine and caring team members
  • Vibrant spaces: Specially designed spaces, activities, food & beverages so guests can come together

Hotels

As of October 2023, Amari has 14 properties in Thailand, Laos, Malaysia, Bangladesh and Maldives.[4]

Hotel/Resort Location Country
Amari Don Muang Airport Bangkok Bangkok Thailand
Amari Bangkok Bangkok Thailand
Amari Pattaya Pattaya Thailand
Amari Hua Hin Hua Hin Thailand
Amari Koh Samui Koh Samui Thailand
Amari Vogue Krabi Krabi Thailand
Amari Phuket Phuket Thailand
Amari Buriram United Buriram Thailand
Amari Vang Vieng Vang Vieng Laos
Amari Johor Bahru Johor Bahru Malaysia
Amari Dhaka Dhaka Bangladesh
Amari Raaya Maldives Maldives Maldives
Amari Kuala Lumpur Kuala Lumpur Malaysia
Amari SPICE Penang Penang Malaysia

Upcoming Hotels
Hotels/Resort Location Country Opening
Amari Maldives Kudakurathu Maldives Q1 2023
Amari Colombo Colombo Sri Lanka Q1 2023
Amari Vientiane Vientiane Laos Q3 2023

Dancing with the Stars

In January 2013, BBC Worldwide Ltd. partnered with Amari to bring television show Dancing with the Stars to Thailand.[5] The premier of Dancing with the Stars (Thailand) aired on 7 January 2013 and ran for a total of 7 x 90-minute episodes.

References
  1. "Amari Hotels & Resorts". Amari. Retrieved 2020-05-12.
  2. "Oorporate Profile". italthaigroup.
  3. Net, Hospitality. "AMARI Announces New Hotel Management Company: 'ONYX HOSPITALITY GROUP'". Hospitality Net. Retrieved 2020-05-12.
  4. "Brands - ONYX Brand Portfolio". ONYX Hospitality Group. Retrieved 2020-05-12.
  5. "Amari and BBC launch Thai Dancing with the Stars | Pattaya today newspaper". pattayatoday.net. Archived from the original on 2014-12-14. Retrieved 2014-12-13.
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