Alex Daly

Alexandra Daly (born 1987) is a crowdfunding consultant and author.

Early life

Daly was born in Miami, Florida, where she attended Ransom Everglades High School. She graduated from Vanderbilt University, where she majored in Spanish, Philosophy Honors, and minored in Film Studies. After school, Daly interned at New York Magazine and Spin before working as a fact-checker at WSJ magazine, and then as a production manager for documentary films.[1][2]

Career

Daly was the founder of Vann Alexandra, a New York City based consultancy focused on the preparation, promotion, and launch of crowdfunding campaigns on platforms such as Kickstarter and Indiegogo. The company also offered marketing and public relations services, which they refer to as "crowd relations."

Daly is widely regarded as an expert in the crowdfunding field, having been dubbed "The Crowdsourceress". As of 2016, Daly raised over $20 million from 100,000 people worldwide. Notable clients include Neil Young, Eric Ries, TLC, filmmaker Gary Hustwit, director Griffin Dunne and producer Annabelle Dunne for the Joan Didion documentary, film production company Mr. Mudd for the Einstein on the Beach documentary, British journalist Eliot Higgins of Bellingcat, and Pentagram partner Marina Willer.[3][4][5][6][7][8]

In 2016, she was named a Forbes 30 under 30 in the Marketing & Advertising category.[9]

In 2019, Vann Alexandra and Daly's PR company DalyPR merged and rebranded into Daly, a marketing and PR company offering publicity, crowdfunding and events services.[10]

References
  1. "Three Vanderbilt alumni named to Forbes 30 Under 30 list". Vanderbilt University. 2016-02-10. Archived from the original on 2020-10-20. Retrieved 2021-07-11.
  2. "Alex Daly". ADC • Global Awards & Club. Retrieved 2021-07-11.
  3. Brownlee, John (2014-10-07). "A Designer's Guide To Launching A Successful Kickstarter". Fast Company. Retrieved 2021-07-11.
  4. "Alex Daly". CNBC. 2014-07-22. Retrieved 2021-07-11.
  5. "Meet Alex Daly, the Crowdsourceress | Amuse". Archived from the original on 2017-01-03. Retrieved 2017-01-02.
  6. Jacobs, Harrison. "Kickstarter guru explains how she raised more than $9 million on crowdfunding sites". Business Insider. Retrieved 2021-07-11.
  7. Burgoyne, Patrick (2016-05-06). "Want Kickstarter success? You need Alex Daly". Creative Review. Retrieved 2021-07-11.
  8. "Crowdfunding Advice From the Kickstarter Consultant with an Amazing 100-Percent Success Rate". Core77. Retrieved 2021-07-11.
  9. "Alex Daly, 28". Forbes.
  10. Williamson, Caroline (2019-06-03). "Where I Work: Alex Daly". Design Milk. Archived from the original on 2020-08-07. Retrieved 2021-07-11.
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