Aitana (singer)

In October 2017, Aitana entered musical reality show contest Operación Triunfo.[15] After over three months it ended with her as the show's runner-up.[16] During her participation in the contest, she competed to represent Spain in the Eurovision Song Contest 2018 with two songs: "Arde", which she performed solo, and "Lo malo", composed by Brisa Fenoy and performed as a duet with Ana Guerra.[17] The former song ended in second place and the latter finished third in the selection.[18] Even though "Lo malo" hadn't been selected by the public to represent the country, it became an instant hit in Spain, topping the charts for five non-consecutive weeks and being certified 5× platinum.[19] A remix of the song featuring Greeicy and Tini was released in August 2018.[20] The song was performed at the 2019 Premios Lo Nuestro in Miami.[21]

Aitana embarked on a co-headlining tour with her Operación Triunfo mates from March to December 2018.[22] The tour consisted of 23 dates and was attended by almost 300,000 people.[23] In July, the singer released her first solo single "Teléfono" which received mixed reviews. The song became her first number-one solo song in Spain. It topped the charts for six consecutive weeks and was certified four times platinum.[24] Its music video became the most watched video on its first twenty-four hours on YouTube's Vevo channel in Spain.[25] "Teléfono" was included in her debut extended play, Tráiler, which she released on November 30, 2018.[26] The EP features six original songs, of which one is a collaboration with the Venezuelan-American singer Lele Pons.[27] A week after, "Vas a Quedarte" was released as the EP's second single.[28] Written alongside Colombian band Morat, it became her third number-one hit in Spain and was nominated for Best Spanish Song at the 2019 LOS40 Music Awards. She also released an illustrated book, became an ambassador for Stradivarius, took part of a Coca-Cola Christmas campaign, did a cameo in Skam España and presented Bad Bunny alongside Pons at the 19th Annual Latin Grammy Awards.[29][30][31]

Aitana began teasing her debut studio album in March 2019 which was intended to be a new EP that would be the second of a trilogy.[32] That same month, the singer announced that she would be embarking on an intimate promotional concert tour the month after produced by Los40.[33] At the tour's first stop, in Barcelona, the singer revealed that she had changed her mind a little bit. Now, she wasn't scheduled to release another 6-track EP but a full album. She announced the album's name, Spoiler and hinted the release date of the album; she said that it would be released by the beginning of summer.[34] In April she collaborated with Morat on "Presiento" and in May with former One Direction member Zayn in the revamped version of "A Whole New World" for the live action film of Disney's Aladdin.[35] On 17 May 2019, she released "Nada Sale Mal", the lead single of her upcoming debut studio album.[36] It peaked at four on the Spanish charts and was certified Gold. The album was released digitally and physically on 7 June 2019. It debuted at the top of the charts, was certified Gold in its first week and scored a Latin Grammy nomination for Best Pop Vocal Album at the 2020 gala.[37] Later that month, her collaboration with Lola Indigo "Me Quedo" was released as the album's second single.[38] Thanks to this work, Aitana was nominated for Best New Artist at the 20th Annual Latin Grammy Awards, where she also performed "Mi Persona Favorita" alongside Greeicy, Nella and Alejandro Sanz.[39][40]

A reissued version of Spoiler was released on 20 December 2019, featuring five acoustic versions of her own songs and a tour documentary that features images of her concerts in Madrid, Barcelona and Granada.[41] It hasn't been released in digital platforms but only in physical stores. Aitana ended 2019 being the third most streamed female artist on Spotify in Spain, behind Rosalía and Karol G.[42]

The singer embarked on her first concert tour, the Play Tour in support of the album from June to December 2019, comprising 27 shows.[43] A tour extension, alternatively titled "+ Play Tour", was planned for 2020 but was canceled due to the COVID-19 pandemic.[44] The show was taped for the video album Play Tour: En Directo and for the Movistar+ television special Play Tour: Tras las Luces, both released in 2020.

On 18 December 2019, Aitana released "+ (Más)", featuring Cali y El Dandee, the lead single of her upcoming second studio album,.[45] "+" achieved great commercial success in Spain, spending nine weeks at the country's top ten chart, and hinted a musical shift of Aitana to pop rock.[46] In April 2020 she collaborated with Spanish singer David Bisbal on the duet version of his track "Si Tú la Quieres", which became a twenty hit in Spain.[47] It would later win the LOS40 Music Award for Best Spanish Song.[48] In May, Aitana announced that she would be collaborating with other musical acts throughout the year as part of a droplet era prior to the release of her sophomore record.[49][50] Summertime saw the release of three new singles: "Enemigos", alongside Reik, "Más De Lo Que Aposté", alongside Morat, and "Tu Foto del DNI" alongside childhood friend Marmi., which was described as "a pleasant change in the singer's sound as well as one of the best vocal collaborations released by someone known for being in OT".[51][52] The second single of her upcoming album, "Corazón Sin Vida" was released on 2 October, featuring vocals by Colombian singer Sebastián Yatra.[53] It debuted at number four in Spain. On 30 October, she was featured in "Friend de Semana", a song by Danna Paola and Luisa Sonza.[54] On November 13, she was contributed vocals to Tiësto's remix of Katy Perry's "Resilient".[55] She described working with Perry as "a dream come true".[56] Her work during the year was awarded a Premio Ondas for Musical Phenomenon of the Year for "being one of the most relevant national pop artists in recent years" and "an artist with a promising future and a bulwark of pop music in Spanish".[57]

In November, Aitana announced that her sophomore studio album would be named 11 Razones, which would eventually be released on 11 December.[58] The album is reminiscent of early 2000s pop rock, which saw a departure from the sounds she had explored on Spoiler. It debuted at number two on the PROMUSICAE chart and later peaked at the top position. Promotion for the record continued by the release of a third single, a standard black vinyl pressing and a Record Store Day limited edition of the record.[59] A supporting concert tour and began in July in Barcelona. and ended in December at the WiZink Center in Madrid after 31 shows.[60] The tour would also visit Latin America in 2022.[61]

A second dropplet era started in April 2021 with the release of the promotional single "Ni Una Más", dubbed as a "feminist anthem".[62] It peaked at 37 on the Spanish charts. During the summer, Aitana collaborated with Fresquito and Mango on the remix of their track "Mándame Un Audio" and with novel artist Zzoilo on the remix of his debut single "Mon Amour".[63][64][65] The latter one peaked at number one in Spain and held the position for six weeks, becoming Aitana's best chart performing single since 2018's "Vas a Quedarte".[66] In the meantime, a duet with Evaluna Montaner, "Aunque No Sea Conmigo" was released as a single in late July, peaking at 55.[67] In September, the singer released the solo track "Berlín".[68] A fan favorite, it met a great performance on TikTok, peaking at fifteen in Spain.[69] "Formentera", a duet with Nicki Nicole, "En El Coche", and "Otra Vez" were released during 2022 as singles off her newest album. Aitana was also part on the forthcoming records of Amaia, Cali y El Dandee, Melendi, Sangiovanni, Sebastián Yatra and Pablo Alborán.[70][71][72]

Later that year, she starred as aspiring singer Candela in the Disney+ musical romantic drama La Última alongside Miguel Bernardeau.[73] The five-episode television series follows Candela's relationship with aspiring boxer Diego (played by Bernardeau), which becomes strained after her career begins to overshadow his. Aitana co-wrote and produced most of the songs on the soundtrack for La Última. Its lead single, the title track "La Última", was released on 11 November 2022. The soundtrack contains 16 tracks, including eight original songs and another eight acoustic versions and received generally positive reviews. Aitana will also star alongside Fernando Guallar in the upcoming domestic film 2023 adaptation of Un peu, beaucoup, aveuglément, directed by Patricia Font.[74]

On 3 March 2023, Aitana revealed the trailer for her upcoming studio album Alpha, alongside a tentative 2023 release date. Its lead single "Los Ángeles" was released on 31 March. On June 7, she released the second single from her third studio album, "Las Babys". "miamor", the third single from the album was released on August 25 featuring rapper Rels B. On August 28, it was announced that her album Alpha would be released on September 22 with the cover artwork being shown the day after and a fan presale starting on August 30 for some countries and on August 31 in Spain. On September 8, its tracklist was announced featuring 15 tracks.

Aitana recording a TV commercial

In 2018, Aitana became the youngest ambassador of multinational clothing company Inditex released a limited edition of a T-shirt titled Pa' Mala Yo with Stradivarius as part of the promotion of her debut single "Lo Malo".[75][76][77] Both campaigns had a great commercial impact of 2 million euros.[78][79] Later that year she signed a partnership with Rimmel London and with Good Hair Day.[80][81] During the fall, she released an illustration book titled La Tinta de Mis Ojos through publishing house Alfaguara.[82] The first of three perfumes was released in December of that year, and was self-titled.[83] She also partnered with Coca-Cola for their 2018 Christmas jingle.[84] In 2019, a merchandising collection designed by Ana Locking was released for the singer's Play Tour.[85]

During 2020, Aitana was announced as the new face of the summer campaign of optical company Multiópticas and released a new pair of limited sunglasses.[86] She also became an ambassador for French fashion house Yves Saint Laurent.[87] A second perfume of Aitana, titled Be Magnetic was released in September 2020 through Douglas, becoming their second collaboration. It featured the smell of gooseberry, tuber and musk.[88][89] She parallelly collaborated with Coca-Cola again for their European #OpenToBetter campaign, which also featured Katy Perry. As part of the campaign, Aitana and Perry recorded a remixed version of the latter's track "Resilient".[90]

2021 saw the release of a third Douglas fragrance, this time called "Aitana 1999", set for a November release; as well as a whole new clothing collection with German manufacturer Puma, which was conceived as the Wild Rose Collection.[91][92] In September, Aitana collaborated with American fast food chain franchise McDonald's to launch a limited edition meal, popularly called "McAitana", that was introduced in participating McDonald's restaurants in Spain.[93] It consisted of a €9,90 compilation of an extra cheese chicken, bacon and onion (CBO) hamburguer, french fries, Coca-Cola Zero Sugar, four chicken nuggets and an Oreo McFlurry.[94] The partnership marked the first celebrity-endorsed McDonald's meal in Europe. Starting in 2020, the United States had already seen personalized meals selected by other celebrities such as Travis Scott, BTS, Saweetie or J Balvin.[95][96][97][98] The collaboration sparked controversy due to Aitana suffering from coeliac disease and, therefore, being unable to try her own meal.[99]