Adorama

Adorama Camera, Inc is a camera, electronics, and film equipment retailer launched in 1974.[1] Apart from their online shopping websites (Adorama, Sunny Sports, Leisure Pro, Scuba.com, PRINTIQUE)[4] they have a large multi-floor Chelsea store, which is located at 42 West, 18th Street, New York City, New York.[3]

Adorama Camera, Inc.
TypePrivate
IndustryRetail
Founded1974 [1]
FounderMendel Mendlowits [2]
HeadquartersNew York City, New York, United States[3]
Key people
Eugene Mendlowits (Chairman/Owner)
Michael Amkreutz (CEO)
ProductsCameras, video, film, audio, computers, electronics.
Websiteadorama.com

History

The business was founded by Mendel Mendlowits in 1974 with the goal to help out amateurs, hobbyists, and professionals in the photography community. With the goal of creating a business that was more than just a camera store, Adorama was set up to be an all-around resource for professional photographers in the news, modeling, and print industries.[5] Adorama also went on to establish its own photo lab, offer equipment rental, and run workshops through the Adorama Learning Center.[6] By 2005, Adorama opened a warehouse in New Jersey.[1]

Brands

Adorama Rental Co.

The company’s brand of rental services, Adorama Rental Co., was founded in 1988.[7] It had multiple departments dedicated to renting out a wide range of equipment, from TV production, studio, and cinematography equipment to cameras. Short-term rentals were allowed and customers could have the items picked up or delivered nationwide.[8]

The store also established a Used Equipment Department where customers can purchase used merchandise or trade in their old equipment in exchange for cash or credit.

AdoramaPix

In 1997, Adorama launched a photo printing and Flash-based photo book service via its sister website AdoramaPix,[1] which allows users to create and customize their own hardcover photo book online for home delivery.[9][10]

By 2014, AdoramaPix had expanded their operations by moving to a larger in-house photo lab—a 20,000+ sq. ft. photo production and printing facility in Brooklyn, New York. According to the Director of AdoramaPix, Herman Klein, the move to the bigger production house enabled “AdoramaPix to multiply our production capacity” and add "new features and services, including more options for custom cover books and same day shipping."[11]

In 2020, AdoramaPix rebranded as Printique.

Adorama Business Solutions

In 2017, the company launched its business-to-business division, Adorama Business Solutions (ABS).[12] The organization offers a range of commercial services such as consultations, procurement assistance, and technical and support services from pre-sale through post-sale for studios, broadcasters, networks, and educational and government institutions.[13][14]

References
  1. "Our History". www.adorama.com. Retrieved 12 June 2020.
  2. "Remembering Mendel Mendlowits, the Founder of Adorama". www.adorama.com. Retrieved 12 June 2020.
  3. New York Store and Shopping Guide
  4. www.finance.yahoo.com http://www.finance.yahoo.com/news/adorama-unveils-edge-credit-card-185300707.html. Retrieved 12 June 2020. {{cite web}}: Missing or empty |title= (help)
  5. Martin, Tom. The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads. Que Publishing, 2013, p. 44-46
  6. Stern, Gary M. "Adorama's all-things-to-all-photographers philosophy pays off on web and in New York". The Business Journals. December 14, 2012.
  7. "Adorama Rental Co. About Us".
  8. Richards, Dan. "How-To: Renting Gear Like A Pro". Popular Photography. October 29, 2014.
  9. Demery, Paul. "AdoramaPix.com focuses on live chat to launch new online photo books" Digital Commerce 360. March 12, 2009.
  10. Cloninger, Janet. "AdoramaPix Photo Book Review". The Gadgeteer. May 14, 2010.
  11. "AdoramaPix Opens State-of-the-Art Photo Finishing Facility in Brooklyn, New York". Cision PR Web. May 6, 2014.
  12. Shirkey, Alec. "CRN Exclusive: Retail Heavyweight Adorama Launches B2B Solutions Segment Offering Consultation, Support Services". CRN. September 7, 2017.
  13. Bladerston, Michael. "Adorama Launches New 'Business Solutions'". TV Technology. September 7, 2017.
  14. "Adorama Unveils "Adorama Business Solutions"". Cision PR Web. September 7, 2017.

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