ActivTrak

ActivTrak is a cloud-based workforce analytics software provider.[1] The company was founded in 2009 by Birch Grove Software and is headquartered in Austin, Texas.[2] The company has raised US$77.5 million in funding and is backed by Sapphire Venture and Elsewhere Partners.

ActivTrak
Formation2009
FounderHerb Axilrod, Anton Seidler
HeadquartersAustin, Texas
ServicesComputer software, SaaS
Key people
Heidi Farris, CEO

Jana Wilson, CFO

Shanel Vandergriff, CMO

Javier Aldrete, SVP of Product
Websitehttps://www.activtrak.com/

History

ActivTrak was founded in 2009 by Herb Axilrod and Anton Seidler in Dallas, Texas. ActivTrak's first on-demand software product launched in 2012, and the workforce analytics platform launched in 2015. It now uses data sourced from more than 9,500 customers and 550,000 users.

In 2019, ActivTrak raised $20 million in a Series A round of funding with Elsewhere Partners, a growth-stage venture capital firm that principally invests in B2B startups.[3] Rita Selvaggi assumed the role of CEO.

In 2020, ActivTrak raised $50M in a Series B round of funding with Sapphire Ventures and Elsewhere Partners.[4] The company also introduced the ActivTrak Productivity Lab, which offers resources to help users understand workforce analytics and productivity metrics.[5]

Product

ActivTrak is a workforce analytics and productivity platform that provides insights into workforce productivity through reports, dashboards, and data analysis.

The ActivTrak platform uses machine learning (AI)[6] to collect and analyze user activity data and generate insights about workforce productivity. ActivTrak natively supports Windows, Mac, Chrome, Terminal Services, and VDI.[7]

The ActivTrak Agent runs in the background while collecting data, executing responses to user activity, and sensing mouse and keyboard movement in the active window(s) of the user's device. All data is collected and stored in a dedicated ActivTrak Database that aggregates the data based on the user's request. Using data analytics, the Database generates account and team benchmarks and identifies productivity patterns and outliers.

Awards
  • In August 2021, ActivTrak ranked 1606 on the Inc. 5000 Fastest Growing Private Companies in America.[8]
  • In April 2021, ActivTrak was named "Business Intelligence Solution Provider of the Year" by the Data Breakthrough Awards.[9]
  • In January 2021, ActivTrak won the 2021 "Best Feature Set," "Best Customer Support," and "Best Usability Awards" from TrustRadius.[10]
  • In December 2020, ActivTrak won the Brandon Hall Group Silver Medal for Excellence in Technology.[11]
  • In November 2020, ActivTrak ranked 480 on Deloitte's 2020 Technology Fast 500 North America.[12]
  • In October 2020, ActivTrak was named PCMag Editors' Choice for "Best Employee Monitoring Software".[13]
  • In October 2019, ActivTrak was named "User Behavior Analytics Platform of the Year" by CyberSecurity Breakthrough.[14]

In the news
  • ActivTrak is listed in Gartner's Hype Cycles for Human Capital Management and Digital Workplace.[15]
  • ActivTrak launches ActivTrak Coach.[16]
  • Andrea Tharp, ActivTrak's Director of Worldwide Channels, is featured on CRN's 2021 Woman of the Channel List.[17]
  • ActivTrak launches ActivTrak Premium.[18]

See also

References
  1. "ActivTrak Named "User Behavior Analytics Platform of the Year" in 2019 CyberSecurity Breakthrough Awards Program". Business Wire (Press release). 2019-10-02. Retrieved 2020-03-23.
  2. "ActivTrak Ranks No. 1606 on the 2021 Inc. 5000, With Three-Year Revenue Growth of 290 Percent". Business Wire (Press release). 2021-08-17. Retrieved 2021-12-09.
  3. Partners, Elsewhere (2019-03-28). "ActivTrak Lands $20M Series A Investment From Elsewhere Partners". GlobeNewswire News Room (Press release). Retrieved 2021-08-06.
  4. "Pioneering a Better Way to Work: Why Sapphire Ventures is Excited to Partner with ActivTrak". Sapphire Ventures. Retrieved 2021-08-06.
  5. "ActivTrak Launches Workforce Productivity Lab, A Global Resource for Performance Insights, Expertise, and Excellence". Business Wire (Press release). 2020-10-27. Retrieved 2021-08-06.
  6. "ActivTrak Raises $50 Million in Series B Funding Led by Sapphire Ventures". ActivTrak. Retrieved 2021-12-09.
  7. "Empowering team productivity through Workforce Analytics" (PDF). ActivTrak.
  8. "Introducing the Inc. 5000 Fastest-Growing Private Companies in America". Inc.com. Retrieved 2021-08-18.
  9. "2021 Winners | Data Breakthrough Awards". Retrieved 2021-08-06.
  10. "Best of HR Software 2021". TrustRadius. January 6, 2021. Archived from the original on 2021-03-03.
  11. "Past Winners of the Excellence Awards".
  12. "2020 Technology Fast 500 Rankings" (PDF). Deloitte.
  13. "ActivTrak Named PCMag Editors' Choice for Best Employee Monitoring Software". Yahoo (Press release). October 12, 2020. Archived from the original on August 6, 2021. Retrieved 2021-08-06.
  14. "ActivTrak Named "User Behavior Analytics Platform of the Year" in 2019 CyberSecurity Breakthrough Awards Program". Business Wire (Press release). 2019-10-02. Retrieved 2021-08-06.
  15. "ActivTrak Listed as Sample Vendor in Two 2021 Gartner ® Hype Cycle™ Reports". Yahoo (Press release). Archived from the original on August 6, 2021. Retrieved 2021-08-06.
  16. "ActivTrak Introduces ActivTrak Coach, Empowering Teams to Succeed in the Hybrid Workplace". Business Wire (Press release). 2021-07-12. Retrieved 2021-08-06.
  17. "2021 Women of the Channel Details". CRN. Retrieved 2021-08-06.
  18. "ActivTrak Debuts New Premium Version, Workforce Insights Help Teams Achieve Productivity and Well-Being in the New Hybrid Workplace". Yahoo Finance (Press release). Archived from the original on August 6, 2021. Retrieved 2021-08-18.


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