APU Company

47.898856°N 106.902548°E / 47.898856; 106.902548

APU JSC
TypePublic
MSE: APU
IndustryBeverages
Founded1924
HeadquartersUlaanbaatar, Mongolia
Area served
Mongolia
Key people
Batsaikhan Purev /Chairman of the Board/, Erdenebileg Tseveenjav /CEO/
ProductsDairy, Soft Drinks, Vodka, Beer, Wine, Imported products
Revenue$106.7 million (2021)
Number of employees
2,025 (2021)
Websitewww.apu.mn

APU (Mongolian: АПУ Компани (Архи, Пиво, Ундаа) is Mongolia's oldest company and the country’s largest brewer and beverage manufacturer[1] known for producing 'Chinggis Khan',[2] 'Soyombo' and 'Eden" brand vodkas.[3][4][5]

APU's brand portfolio has now 35 brands of dairy and soft drinks products and alcoholic beverages for all segments of the local market.

Its products are sold in markets such as China, Hong Kong, South Korea, Russia, Europe, and the USA.

History
Mongolia's first brewery began its production in 1927 with the assistance of Czech experts.

Mongolian first vodka distillery opened in 1924 in Ulaanbaatar, Mongolia with 14 staff members after the regulation ‘The State Treasury is approved to oversee exclusive right of alcohol production' was approved.[6] Later in 1927, with the assistance of Czech experts, the first national brewery began its production with Borgio brand beer.

With the start of free market economy in 1992, The former state-owned company became the first of the many Mongolian industrial entities to be privatized[7][8] and publicly listed on the Mongolian Stock Exchange (MSE: APU). A full privatization came in 2001, enabling a significant amount of manufacturing modernization and a steady increase of production capacities. The company began introducing premium vodka and mainstream beverages including beers, carbonated drinks, and bottled waters.

In 2014, a dairy production facility was established, thereafter APU Dairy LLC was founded on September 22, 2017.[9]

In the two decades since privatization, the company achieved 2 trillion MNT market cap with over 12,000 shareholders as of the Q4 of 2021.[10][11][12]

Operations

APU Joint-stock company has three local subsidiaries: APU Trading LLC the exclusive distributor of products, Depod LLC the bottle recycling arm and Nature Agro LLC the spirits division.

Production operations

All production facilities for the company are located in the capital city of Ulaanbaatar:

  • A Brewery (modernized 2003)
  • A vodka plant (modernized 2004)
  • A water and soft drinks plant (modernized 2004)
  • A milk, fruit juice and Tetra Pak packaging plant (opened 2006)
  • A spirits distillery run by the Nature Agro LLC division (opened 2008)
  • APU Dairy LLC, a dairy production facility (opened 2014)

Ownership

In November 2001, APU JSC fully transferred to private ownership by selling 51% of the state-owned company stock through MSE. The shares of APU JSC are traded on the MSE under the symbols: APU. As at 1 January 2022, the shareholding in the group's stock was as depicted in the table below:

APU JSC stock ownership
Rank Name of Owner % Ownership
1 Shunkhlai Holding LLC 56.03%
2 Heineken Asia pacific Pte Ltd. 25.00%
3 Steppe Beverage KFT 13.45%
Total 94.48%

In 2017, APU JSC’s stock issuance reached 321,304,553 regular shares,[13] allowing Heineken Asia Pacific Pte.Ltd to own 25.00% of the total shares.[14]

References
  1. "CFA Institute Research Challenge". CFA Institute Research Challenge: 3. June 18, 2017 – via CFA Institute.
  2. Mongolian Stock Exchange (2016). "Mongolian Business Sectors" (PDF). Mongolian Business Sectors: 12.
  3. BDSec Market Research (2012). "APU:MO" (PDF). Archived from the original (PDF) on 2013-11-05.
  4. Oxford Business Group (2012). The Report: Mongolia 2012. Oxford Business Group. p. 76. ISBN 978-1-907065-53-8. {{cite book}}: |author= has generic name (help)
  5. Alan J. K. Sanders (20 May 2010). Historical Dictionary of Mongolia. Scarecrow Press. pp. 49–50. ISBN 978-0-8108-7452-7.
  6. 5th Conference of the Central Committee of the Mongolian People's Party and the 7th meeting of the People's Republic Government. 1924
  7. 'Introduction'. Governance.mn Retrieved 24 February 2021.
  8. "APU". Asia Pacific Securities. Archived from the original on 4 November 2013. Retrieved 17 July 2013.
  9. "APU Company Launches New Dairy Production Facility". 27 June 2014. Retrieved 18 March 2022.
  10. A, Munkhzul (January 7, 2022). "Montsame.mn". Mongolia’s market capitalization reaches MNT 6 trillion as APU share price grows. Retrieved March 21, 2022.
  11. Edwards, Terrence (September 16, 2021). "World's Best Stock Market of 2021 is Mongolia With 130% Returns". Bloomberg. Retrieved March 18, 2022.
  12. 'Company page' Marketinfo.mn. Retrieved 25 February 2022.
  13. The Resolution No. 224 of the Financial Regulatory Committee
  14. "Marketinfo.mn". APU JSC Merges with Heineken and MCS Group. July 16, 2017. Retrieved March 21, 2022.
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