88 Rue du Rhone

88 Rue du Rhone was an independent brand of Swiss made watches, launched in 2012 by Elie and Pierre Bernheim, grandsons of the Swiss watchmaker Raymond Weil. As of 2020, the watchmaker was no longer in business after being declared bankrupt in November 2016.

88 Rue du Rhone
IndustryWatchmaking
Founded2012
FounderPierre and Elie Bernheim
Defunct2020
FateBankruptcy
Headquarters
Geneva
,
Switzerland
Key people
Pierre Bernheim
ProductsWristwatches, timing devices/systems, contemporary accessories, Swiss made accessible watches
OwnerMy Maracujá Sàrl
Website88rdr.com

The name "Rue du Rhone" was inspired from Geneva's street Rue du Rhône as well as the Rhône that runs through the heart of the city.[1][2][3][4]

Watch collections

88 Rue du Rhone launched its first collection, Double 8 Origin, in 2012, featuring 100 Quartz, Automatic and Chronograph timepieces that range from 29 to 45 mm (1.1 to 1.8 in).[1][2][5]

Promotional activities

In 2014, 88 Rue du Rhone was the official watch partner for the Miami International Film Festival.[6][7]

88 Rue du Rhone was the Official Watch & Timing Partner of the British Academy of Film and Television Arts (BAFTA) and the Miami International Film Festival (MIFF).

88 Rue du Rhone also sponsored the inaugural Past Forward BAFTA Art Exhibition.[8]

References
  1. "Bernheims to Debut 88 Rue du Rhone, New Swiss Brand". IW Magazine. 16 May 2012.
  2. "The RAYMOND WEIL family creates new independent brand, Rue du Rhone". World Tempus. 22 May 2012. Archived from the original on 12 April 2013. Retrieved 1 March 2013.
  3. "New Brand: 88 Rue du Rhone". Worn & Wound. 26 June 2012.
  4. "88 Rue du Rhone". The Snob Magazine. 7 January 2013. Archived from the original on 25 February 2014. Retrieved 1 March 2013.
  5. "RAYMOND WEIL's grandsons launch own watch brand". WatchPro. 6 June 2012. Archived from the original on 1 February 2014. Retrieved 7 March 2013.
  6. "prnewswire.com – 88 RUE DU RHONE Named Official Watch Of Miami International Film Festival 2014". PR Newswire.
  7. "news.com – 88 RUE DU RHONE Named Official Watch Of Miami International Film Festival 2014". news.nom.co. 26 February 2014. Archived from the original on 17 March 2014. Retrieved 17 March 2014.
  8. "BAFTA Art Commission: Piccadilly to Jermyn St. 2012-2013". British Academy of Film and Television Arts. 19 February 2013.
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