7x7 (magazine)

7x7 was a city-living-focused fashion, lifestyle, food, culture, opinion and entertainment digital, print, mobile, social, commerce and events activation platform, covering the San Francisco Bay Area, USA. Included in coverage were San Francisco, Marin, the East Bay and highlights from the Peninsula; the Bay Area wine regions including Napa and Sonoma counties, as well as Lodi and Livermore; the Lake Tahoe region; notable attractions along Highway 1; and Los Angeles. Since, March 2015, it has been publishing only through digital platforms.[1]

7x7
Cover for the December 2013 / January 2014 issue
Editor-in-chiefChloe Harris
PresidentNatalie Wages
Online editorsMatt Charnock, Gail Goldberg
Categories
  • city
  • regional
  • lifetstyle
  • culture
  • food
  • fashion
Frequency11 per year, plus annual City Guide, and various pocket guides to Bay Area Wine Country and San Francisco Nightlife, and annual Weddings sourcebook
Circulation55,000
PublisherNatalie Wages
FounderTom Hartle and Heather Hartle
Founded 2001 (2001-month)
Final issueMarch 2015 (print)
Company7x7 Bay Area, Inc.
CountryUnited States
Based inSan Francisco
LanguageEnglish
Website7x7.com
ISSN1537-758X

History and profile

7x7 was founded in 2001[2] by Tom Hartle and Heather Hartle, who had just moved from Detroit.[3] The name, pronounced "seven-by-seven", originally represented the approximate forty-nine square miles making up the City and County of San Francisco. 7x7 was produced by McEvoy Media, which is owned by the McEvoy Group.[4]

In 2004, McEvoy Media, then Hartle Media, acquired a majority interest in California Home + Design and californiahomedesign.com. In 2006, it was involved in the purchase of Spin by the McEvoy Group, owners of Chronicle Books.[5]

7x7 was acquired by Metropolitan Media in 2014, and later acquired by its current owner, 7x7 Bay Area, Inc. 'It ceased print publication with its March 2015 issue and refocused its efforts on its digital platforms.[6]

See also

References
  1. Williams, Kale (February 18, 2015). "7x7 Magazine to cease print operations, focus on digital". SFGATE.
  2. "SF Station: 7x7 Magazine". Archived from the original on 14 July 2007. Retrieved 30 June 2007.
  3. Joel P. Engardio (March 21, 2001). "7x7 Magazine Hires Executive Editor". San Francisco Weekly. Retrieved October 17, 2007.
  4. "7X7 Magazine editor Chloe Harris buys publication". San Francisco Business Times.
  5. George Raine (March 1, 2006). "S.F. group buys 20-year-old rock music magazine Spin". San Francisco Chronicle. Archived from the original on November 13, 2007. Retrieved October 17, 2007.
  6. Tamara Palmer (February 23, 2015). "As One Local Magazine Folds, Another Launches". NBC Bay Area. Retrieved August 19, 2015.
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