@hotel

@hotel (sometimes written as AtHotel) is an online travel agency used for booking hotel rooms through its website, Instagram, and TikTok page. Through its social channels, @hotel offers discounts for hotels. By offering booking via social media rather than a website, @hotel is not required to adhere to the same pricing structure and may offer lower rates as a result.[1]

@hotel
FormerlyTripScout
TypePrivate company
IndustryTravel
Founded2015
HeadquartersWashington D.C.
Key people
Number of employees
40+
Websiteathotel.com

History

@hotel was initially founded in 2015 as a walking tour app called TripScout by Konrad Waliszewski and Andy Acs. It was intended to be a digital guide for travelers with suggestions made by locals to enhance vacation experiences and streamline recommendations other than the most popular tourist destinations.[2]

After the onset of the COVID-19 pandemic, TripScout attracted an Instagram audience using travel videos after Instagram launched its Instagram Reels product in 2020.[3]

In June 2022, TripScout raised $10.25 million in a Series A investment round.[4] TripScout has raised more than $18 million of venture capital to date.

The following month, TripScout rebranded to @hotel and became the first-ever social media-based online travel agency. Under its Instagram and TikTok handle, @hotel, it offers discounted closed user group pricing on lodging.[5][6]

References
  1. Frommer, Pauline. "Instagram-Based Booking Account @hotel Debuts—And Its Prices Are Pretty Great". frommers.com. Frommers. Retrieved 18 July 2023.
  2. Munford, Monty. "In 2017 TripScout Will Make Travel Easier But Just As Exciting". Forbes.
  3. Mullaney, Tim (2 June 2022). "Is Instagram the New Google for Travel? These Startups Say It Is". Skift.com. Skift. Retrieved 2 June 2022.
  4. Lainée, Linda (June 7, 2022). "Grâce à Instagram, Tripscout veut devenir un nouveau Booking.com". L’Echo Touristique. Retrieved September 27, 2023. Dans le détail, 10,25 millions de dollars sont des fonds de série A menés par les investisseurs existants (Accomplice et Corazon Capital), avec d'autres investisseurs (Math Venture Partners, New Stack Ventures, M25).
  5. Christoff, Janeen. "Tripscout Launches First Hotel Booking Platform for Instagram". travelpulse.com. Travel Pulse. Retrieved 17 July 2023.
  6. Chang, Rachael. "You Can Book Your Next Hotel Room on Instagram — Here's How". travelandleisure.com. Travel + Leisure. Retrieved 18 July 2023.


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