Content Standards
Domain – Safety
Students establish safety procedures for a hazard free work environment.
RTVI-1.1
Demonstrate general safety rules for equipment operation and lab use
RTVI-1.2
Perform safe practices when operating equipment
RTVI-1.3
Demonstrate proper equipment storage for safe transportation
RTVI-1.4
Use standard safety practices for all classroom laboratory and field investigations
RTVI-1.5
Display appropriate behaviors and actions in the classroom/lab environment
RTVI-1.6
Safely and properly handle equipment
Domain – Writing/Scripting
Students create scripts to demonstrate an understanding of the scripting process.
RTVI-2.1
Identify and describe stages of the scripting process
RTVI-2.2
Construct scripts using established formats
RTVI-2.3
Define terminology used in broadcast script writing
RTVI-2.4
produces technical writing that reports technical information and/or conveys ideas clearly, logically, and purposefully to a particular audience, the student
Domain – Equipment Operation
Students operate industry-standard equipment to create professional productions.
RTVI-3.1
Demonstrate steps necessary to set-up, turn on, and operate equipment according to instructor’s directions
RTVI-3.2
Demonstrate proper camera movement
RTVI-3.3
Determine proper cables for set-up and operation of production equipment
RTVI-3.4
Explain camera functions and how electrical signals are converted into images on a screen
RTVI-3.5
Demonstrate different editing methods, equipment, and techniques in the production of a story
RTVI-3.6
Demonstrate the use of a computer in broadcast/video production applications
RTVI-3.7
Demonstrate basic lighting techniques
RTVI-3.8
Demonstrate proper use of audio equipment to record quality audio track
Domain – Production Process
Students create audio and video projects to demonstrate an understanding of the production process.
RTVI-4.1
Apply concepts of stages of production
RTVI-4.2
Design audio projects incorporating professional audio principles
RTVI-4.3
Design video projects incorporating professional video principles
RTVI-4.4
Demonstrate mastery of aesthetics to include composition, coordination, balance, and color contrast
RTVI- 4.5
demonstrate proper use and operation of studio equipment and production techniques while working as part of a production team
Domain – On-Air Talent/Programming
Students apply and adapt on-air techniques to produce a quality program.
RTVI-5.1
Demonstrate proficiency in on-air performance
RTVI-5.2
Apply and adapt programming elements using audience analysis
RTVI-5.3
Students integrate concepts of programming
RTVI-5.4
Demonstrate practices of delivery or performance while on-air
RTVI-5.5
Recommend technically acceptable visual components for on-air talent
Domain – Promotion and Sales
Students integrate knowledge of promotion and sales to support effective marketing.
RTVI-6.1
Evaluate industry marketing processes to demonstrate promotional principles
RTVI-6.2
Demonstrate industry sales principles
Domain – History
Students analyze inventions and technical and social developments that led to the creation of radio and television in a broadcast environment.
RTVI-7.1
Explain the development of the radio/television industry
RTVI-7.2
Explain the development of digital communications and entertainment media
RTVI-7.3
Identify the impact of communication history on today’s media
RTVI-7.4
Explain the recent technological developments and the future of telecommunications
RTVI-7.5
Explain recent programming developments and the future of telecommunications
Domain – Ethics and Law
Students evaluate the role of ethical decision-making as it relates to the industry.
RTVI-8.1
Identify and evaluate ethical issues
RTVI-8.2
Differentiate between commercial media products that are in the public domain and those that are protected under copyright laws
RTVI-8.3
investigate and demonstrate ethical use of equipment and storytelling through their productions
RTVI-8.4
Demonstrate ability to function as a team member
RTVI-8.5
Students apply knowledge of communication law to produce and broadcast legally
RTVI-8.6
Identify and evaluate communication law issues
RTVI-8.7
Apply communication law to broadcasts and projects
RTVI-8.8
Understand the importance of copyright laws and fair use exceptions of media reproduction, modification, distribution, public performance, and public display
RTVI-8.9
Compare intellectual property with various legal rights to protect creative content
Domain – Career Opportunities and Employment Skills
Students apply and adapt career resources to enhance career opportunities.
RTVI-9.1
Analyze careers available in digital communications and the entertainment media
RTVI-9.2
Investigate career opportunities offered by a technical school or college in digital communications and the entertainment media
RTVI-9.3
Construct a professional resume
RTVI-9.4
Produce a professional portfolio that demonstrates abilities
RTVI- 9.5
Students integrate use of terminology and understanding of organizational structure and interviewing principles to communicate clearly with other industry professionals
RTVI-9.6
Recognize and apply industry standard terminology
RTVI-9.7
investigate the organizational structure of the industry
RTVI-9.8
Recognize and demonstrate preparation for and performance in professional interviews