< Handbook of Management Scales

Strategic fit (alpha = 0.88)

Description

To measure the construct, the authors relied on scale items previously used by Harrigan (1988), Kale et al. (2000), and Parkhe (1991).

Definition

Strategic fit relates to the alignment of aspects like merits of partners’ complementary resources, compatible businesses, and congruent strategic objectives (Das & Teng, 1997; Harrigan, 1988; Kale, Singh, & Perlmutter, 2000; Parkhe, 1991).

Items

In this alliance, the firm and this partner:

  • Have a shared understanding of the alliance’s value proposition. (0.80)
  • Have aligned objectives. (0.79)
  • Operate in similar market segments (e.g., target the same customers). (0.64)
  • Have compatible technologies, platforms, and/or products that can work together. (0.75)
  • Have complementary skills and capabilities which together can create more value. (0.83)
  • Have expertise compatible with each other’s technologies, platforms and/or products. (0.71)
  • Share a similar vision about industry trends (e.g., dominant platforms, potential of emerging technologies, emerging markets). (0.77)

Source

Comments

Items 4 and 7 might relate to operational rather than strategic fit.

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