Description

The authors follow a two-phased approach to develop multi-item scales that measure dimensions of service orientation in the context of business-to-business e-commerce. Service orientation was conceptualized as a third-order construct comprised of five combinative service competency bundles: service climate; market focus; process management; human resource policy; and metrics and standards.

One of these five second-order dimensions, market focus, consists of three first-order dimensions: market acuity, relationship management, and new service development.

Definition

The company’s ability to manage its relationships with its customers in both the virtual and physical spaces, and to create and retain loyal customers.

Items

• We believe that the right relationship with our customers means more than the price we charge them. (0.61)
• Solving problems with customers is considered a joint responsibility no matter who is at fault. (0.71)
• We are concerned with our customers’ profitability, as well as our own. (0.73)

Source

• Oliveira/Roth (2012): Service orientation: The derivation of underlying constructs and measures. International Journal of Operations & Production Management, Vol. 32, No. 2, pp. 156-190.

Comments

The third item was dropped.

Related Scales

• Market acuity
• New service development