Handbook of Management Scales/Referral

< Handbook of Management Scales

Referral (alpha = 0.94)

Description

The scale has previously been used by Price/Arnould (1999) and Cahill (2006).

Items

I often mention this logistics service provider (LSP) to my co-workers in a positive way.
I often recommend this LSP to persons outside my company.
We often recommend this LSP.

Source

Wallenburg (2009): Innovation in logistics outsourcing relationships: proactive improvement by logistics service providers as a driver of customer loyalty. Journal of Supply Chain Management, Vol. 45, No. 2, pp. 75–93.

This article is issued from Wikibooks. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.