Handbook of Management Scales/Partner's value proposition

< Handbook of Management Scales

Partner’s value proposition (alpha = 0.81)

Items

In this alliance, the partner:

Is competent and knowledgeable about the firm’s products and platforms. (0.80)
Promotes the firm’s products and platforms. (0.80)
Has procedures to ensure quality services for customers (e.g., implements quality control procedures, incorporates customer feedback, and handles customer complaints). (0.84)
Has a viable business model and market presence. (0.77)

Source

Lavie et al. (2012): Organizational Differences, Relational Mechanisms, and Alliance Performance. Strategic Management Journal, Vol. 33, No. 13, pp. 1453–1479

This article is issued from Wikibooks. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.