Handbook of Management Scales/Consumer innovativeness

Consumer innovativeness (CR = 0.76)

Description

Much effort has been invested in ensuring validity, reliability, and cross-cultural measurement equivalence of a new personal cultural orientations scale. Consumer ethnocentrism and consumer innovativeness for ensuring nomological validity of this scale.

Items

I am more interested in buying new than known products. (0.72)
I like to buy new and different products. (0.74)
I am usually among the first to try new products. (0.73)
I know more than others about latest new products. (0.71)

Source

Sharma (2010): Measuring Personal Cultural Orientations: Scale Development and Validation. Journal of the Academy of Marketing Science, Vol. 38, No. 6, pp. 787–806

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